Dodge’s Legendary Snake Hand Built in the Heart of Detroit

Tucked in a Detroit neighborhood south of the famed 8 Mile Road is the birthplace of one of the most exotic American supercars on the road today – the Dodge Viper.

The Conner Avenue Assembly Plant has been hand building the exclusive Dodge performance flagship since 1995. Through 2014, more than 24,000 Vipers have rolled off the line of the nearly 400,000-square-foot facility under the watchful eyes and dedicated hands of 64 of the most skilled auto workers in the industry. (Initially built at the New Mack Assembly Plant, approximately 30,000 Vipers have been built since it was introduced in 1992.)

“The motto of the Conner Avenue plant is ‘dedicated people building dreams’,” said Doug Gouin, Conner Avenue Assembly Plant Manager, FCA US LLC. “The plant is filled with some of the most amazing car builders in the auto industry, building a vehicle that most people can only aspire to. The workers here are craftspeople, committed to delivering the best quality vehicle possible to our customers. Some of them are Viper owners themselves, so the job becomes very personal. They know they are keepers of the Viper legacy.”

The future of Conner was uncertain when the former Chrysler Group idled the nearly 50-year-old plant in 2010. After a two-year hibernation and a new lease on life, the plant reopened in 2012 to build the new fifth generation Viper. Everything was refurbished and improved, from the lobby, where a historical Viper timeline hangs, to the 14 restrooms and the shop floor, which is now hospital-clean, bright and more organized to increase the efficiency of each operation.

With all of the improvements, the Conner Avenue Assembly Plant looks like a modern, state-of-the-art facility, even though it bows to its original coach builder philosophy. After nearly 23 years in production, the plant still maintains the handcrafted build process that added to the mystique of the original Viper. All of the operators were specially selected to meticulously assemble each component with complete attention to detail and quality. For every member of the Viper team, it is truly a labor of love.

“There is a sense of pride about being part of the Viper team,” said Greg Rinehart, a Team Leader who has been with Viper since 1994. “Every vehicle that leaves this plant is like one of our children. Each owner becomes part of our family. We were grateful when they decided to bring Viper back and gave us the opportunity to be part of the future.”

No Vehicle Before Its Time
The unique character of the Viper means a unique approach to building it. Compared to a regular assembly plant where a vehicle rolls off the line every minute, a Viper cycles down the line every 146 minutes. As a result, each operator is completing 150 elements or tasks in a single cycle. This is equivalent to what 100 people would do in a plant like the Company’s Jefferson North Assembly Plant, where the Jeep Grand Cherokee and Dodge Durango are built just down the road and which produces more than 300,000 vehicles each year.

There are three main build areas inside the Conner Avenue plant – the chassis line, the engine line and the final line.

The Dodge Viper begins to take shape on the chassis line. The frame is shipped to Conner from an outside supplier in Kentucky to begin its 10-day journey down the assembly line.

With a nod to modern production techniques and a focus on quality, Conner installed its first robots on the floor when production relaunched in 2012. The five robots that make up the Net Form & Pierce cell move the frame in and out five times during one cycle, punching holes and creating 50 features in the Viper frame to establish the dimensional environment to hang panels, such as the hood, deck lids, doors and fenders. The robots then measure 65 vision points to ensure the accuracy of the installation points for other components. Drag strip lights indicate what stage of the process the frame is in. At the conclusion of the cycle, the frame exits the cell and has the instrument panel mounted, which is built up onsite.

Along the chassis line, the operators turn the steel frame into a fully functioning, driveable “go cart” that looks more like something out of a science fiction movie than the sleek, American supercar that will ultimately hit the road. Operators install all of the components that make the Viper run, like front and rear suspension, rear brakes, exhaust, fuel tank and the V-10 engine.

The legendary Viper V-10 engine is also hand built at Conner in six stations, along with its all-important pistons. Prior to 2012, pistons for the previous generation Viper came already assembled from the FCA US Saltillo, Mexico, Engine Plant. To ensure the maximum performance quality of each engine, all V-10s are now 100 percent dyno tested before finding a home in a vehicle.

“The V-10 engine is one of the hallmarks of the Viper, so it is critical that its performance can support the legacy,” said Gouin. “Moving the piston build to Conner and dyno testing every engine allows for better quality control, which is important when you’re building an American supercar like this.”

Before wheels and tires are installed, the vehicle goes through the aligner, a piece of equipment that was fully refurbished from the Prowler production days, to ensure proper camber alignment.

The last stop on the chassis line before moving to the final line is the roll test, where each vehicle is tested up to 90 mph. Conner also repurposed the rolls previously used for Prowler, but needed to make the rolls pit nine feet longer and five feet wider in order to accommodate cars with cladding.

Once the rolling chassis and its V-10 engine are validated in the rolls station, it heads to the final line, where body panels, seats, window glass, and other interior and exterior components come together in sequence to form that easily recognizable and timeless Viper shape.

The next steps after a Viper rolls off the line are headlight aim, which employs the same exacting equipment used at other hi-tech plants, and emissions testing. Every vehicle then goes through a five-minute water test, where it is pounded by 720 gallons of water, which are recycled and reused for a one week period. (Previously, the water was disposed of after each use.)

All vehicles now also go through the shaker. Installed in 2014, the shaker simulates the bumps and rough surfaces found on public roads to identify any buzz, squeaks or rattles. Weather permitting, employees at the plant still take one vehicle a day on a real road test as part of an additional quality audit.

To ensure the Viper has been built to its exacting standards, each vehicle is put through the new Vision Cell to measure 120 points along the body to verify the precision of the fit and finish.

Following a final electrical check, and buff and polish under special lights to make the paint gleam, the Viper heads to the covered shipping area where it will be loaded onto covered carriers for delivery to its anxious new owner.

Like most FCA US assembly plants, Conner also has a state-of-the-art Metrology Center, equipped with upgraded CMM capabilities and a Quality Assurance Fixture, to verify and maintain the dimensional quality of the Viper.

The entire facility was upgraded with WiFi three years ago to support the use of RF (radio frequency) reporting tools throughout. These portable tools are used to assemble the car and help verify that the right torque is used in each assembly operation. Having wireless tools eliminates possible trip hazards and reduces maintenance costs.

The Conner workforce has spent the last three years implementing World Class Manufacturing (WCM), a methodology that focuses on reducing waste, increasing productivity, and improving quality and safety in a systematic and organized way. WCM engages the workforce to provide and implement suggestions on how to improve their jobs and their plants. WCM was first implemented by Fiat in 2006 and introduced to the former Chrysler Group as part of the alliance between the two companies in June 2009.

As a result of those efforts, Conner is reducing the amount of line side inventory – considered waste – by doing more kitting. Kits, which include specific components for each station, are assembled in an adjacent kitting area and are then delivered just in time and just in sequence to the operator on the line.

“Because the workforce here has embraced the WCM methodology, they have ensured that the highest quality vehicles in the industry are built at Conner,” said Gouin.

To pay homage to the Viper’s performance roots, Conner has integrated racing themes across the facility. Aisles are named for famous racing venues like Sebring and Nürburgring, and are color coded to match the columns. The walkways have checkered flag decals indicating pedestrian zones.

Painted to Perfection
The painting process of a Viper body is also unique. All Vipers are painted at Prefix Coatings in Auburn Hills, Mich., which has been in business for more than 30 years. Each vehicle is hand painted by skilled craftsmen hired for their reputation for painting show cars and custom cars.

For each Viper, Prefix paints 20 parts, which are spread over two racks and kept together to ensure color harmony. It takes from 145-160 man hours to prep, paint and finish the body panels. The panels spend about two weeks in the Prefix plant, from the time they arrive to when they are shipped to Conner.

Previously, all Vipers were shipped to an outside supplier for the application of stripes. Starting in 2012, Prefix adds the “buried” painted stripe to the Viper in a labor intensive, proprietary process that can take about 18 hours to complete. Panels are then delivered in sequence to Conner. By incorporating the stripe application into the painting process, it eliminated nearly two weeks from the assembly timing and reduced the risk of something happening to the vehicle while in transit.

Giving Back
At the suggestion of an employee, the plant turned more than 4,900 square feet of its green space into a produce garden that includes cucumbers, peas, tomatoes, watermelons, pumpkins, cantaloupe, green peppers and beans. The plant has partnered with Operation Get Down, a nonprofit, community-based agency serving the east side of Detroit since 1971, for the past four years to support those in need in the community. The plant has donated more than 1,500 pounds of fresh produce plus more than 2,200 pounds of non-perishable food items each year.

“While the Viper put this plant on the map, it is the people that make it come alive,” said Gouin. “Their passion for the customer, the community and each other is what makes this facility and the vehicle we build, unlike anything else in the industry.”

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Uconnect Receives ‘Infotainment of the Year’ Award from Digital Trends

Uconnect – the system found inside the FCA US vehicle line-up iUconnect including the Jeep Wrangler, Jeep Cherokee, Jeep Grand Cherokee, Jeep Patriot, Jeep Renegade, RAM 1500, RAM 2500, RAM 3500, Dodge Dart, Dodge Grand Caravan, Dodge Journey, Chrysler 200, Chrysler 300, Chrysler Town and Country, FIAT 500, FIAT 500L, and FIAT 500X – has earned the “Infotainment of the Year” award from Digital Trends.

“Receiving this prestigious award from Digital Trends is a tribute to the team of hardworking engineers, designers and human machine interface experts who continue to evolve the Uconnect system, features and services,” said Joni Christensen, Head of Uconnect Marketing and Customer Experience, FCA US LLC. “The Uconnect team’s mission is to assist drivers and help keep them focused on the road.”

Ease of access is a top priority for the Uconnect system. Offering a variety of ways to control the systems allows drivers of all ages and skills to make the best use of Uconnect.

“No automaker has eased the learning curve for all the digital features of a new car better than FCA with its Uconnect system,” wrote Nick Jaynes, Automotive Editor at Digital Trends.

“With Uconnect, FCA avoided the pitfalls of option overload and distilled the essentials of infotainment into one handsome, accessible package,” Jaynes added. “We love Uconnect not only for its big, 8.4-inch touch screen, few hardwired buttons and responsiveness, but also for its clean, but not overly sterile, interface.”

Ottawa Dodge Chrysler Jeep RAM FIAT is the place to buy Uconnect equiped vehciles in Ottawa, Ontario, Canada.

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Mothers Day is on its way at Ottawa Dodge

Mothers Day is Sunday May 10th! At Ottawa Dodge we appreciate your mother as much as ours, which is why we are giving you the gift of additional rebates, so you can give her (or yourself) the gift of a new car! Revieve an additional $500 off the purchase of any new in-stock Dodge, Jeep, RAM, or FIAT vehicle at 900 St. Laurent Blvd. Ottawa Ontario, and we will give you a FREE matching hat and water bottle. Go to, call 613-745-7051, or come in for more information.
Ottawa Dodge Mothers Day Sale

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2015 Jeep Wrangler Sports are in Stock at Ottawa Dodge

Ottawa Dodge Chrysler Jeep RAM FIAT is your place for the best selection of all Dodge, Chrysler, Jeep, RAM, and FIAT vehicles; including the highly coveted 2015 Jeep Wrangler Sport. The base model Jeep Wrangler is highly affordable selling with Air Conditioning and a soft top for only $23,995 plus tax. The best way to get the best price on an off road capable, trail rated Jeep Wrangler is to come in to Ottawa Dodge to take advantage of the stock of 2015 Jeep Wrangler Sports. No other dealer in the Ottawa, Ontario area has the stock of Wrangler sports that Ottawa Dodge has.

The 2015 Jeep Wrangler Sport is powered by the award-winning 3.6L Pentastar VVT V6 and comes standard with a 6-speed manual transmission. The Wrangler has plenty of rear storage for all your gear, or groceries. This Trail Rated classic 4×4 has everything you need to hit the trails, or the highway, or anything in between, all at a great price. This affordable Jeep comes with premium cloth seating, 16-inch steel wheels and smooth Dana front and rear axles designed for any terrain. With removable doors, fold-down windshield and Sunrider Soft Top, the iconic design of the Wrangler Sport ready to cruise in all summer long in the Ottawa, Ontario Region.

Get a quote, or take a test drive at Ottawa Dodge located at 900 St. Laurent Blvd., Ottawa Ontario.

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Spring Parts and Service Specials at Ottawa Dodge Chrysler Jeep RAM FIAT

Through exclusive relationships with Chrysler Canada and Mopar Canada, Ottawa Dodge is able to offer huge limited time discounts on many Parts and Service offers. For the best discounts in the city on Mopar parts and Service come in to 900 St. Laurent Blvd., Ottawa, Ontario, Canada.

Get an Alignment Inspection from only $19.95 plus tax. A proper alignment will improve fuel economy in your vehicle as well as maximize tire life. Save money in the future by maintaining your vehicle with a proper alignment.

Proper maintenance is key to a long lasting vehicle. Get the Mopar exlusive Peace-of-Mind Automotive Maintenance Service Package. The Peace-of-Mind maintenance package gets you a Mopar Motor Oil change including up to 5 liters of oil, and a Mopar oil filter. Get a tire rotation to maximize tire life. Also our licensed automotive technicians will inspect your vehicles cooling system, battery, brakes, exhaust, and suspenssion. Peace-of-Mind service is availible from only $69.95 plus tax.

Ottawa Dodge is home to the lowest price guarantee on all major brand namd tires. Beyond our lowest price guarantee, for a limited time buy 3 tires and get the 4th tire for free. Availible on brands such as BfGoodrich, Bridgestone, Continental Tire, Yokohoma, Uniroyal, Firestone, Michelin, General Tire, Kumho, Kelly Tires, Sumitomo tire and others.

Get a $50 rebate on all  accessories from our Parts & Accessories department. Rebate is valid on accessories including lift kits, rims, roof racks, and more!

Get up to 20% off all Mopar and Magnetti Marelli Brake pad kits. Brake pad kits are available for all makes and models including Alfa Romeo, Acura, Buick, Cadillac, Chevrolet, Ford, Geo, GMC, Honda, Hummer, Hyundai, Infiniti, Isuzu, Kia, Lexus, Lincoln, Mazda, Mercury, Nissan, Oldsmobile, Pontiac, Saab, Saturn, Scion, Suzuki, Toyota, Audi, Subaru, Volkswagen, Daewoo, Infiniti, Lotus, Mini, Mitsubishi, BMW, Mercedes-Benz, Land Rover, Jaguar, Porsche, Volvo and more.

Get Free Windsheild washer fluid in time for the messy spring roads here in Ottawa, Ontario, with the purchase of Mopar Flat Wiper Blades.

All Parts and service specials are valid until June 30th 2015.

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Jeep® Performance Parts: Toughen Up for the Trail

Fresh off the 49th Annual Easter Jeep® Safari and the trails of Moab, Utah, the Mopar brand is highlighting its extensive portfolio of Jeep Performance Parts (JPP) available to arm off-roaders in pursuit of any path they choose.

“The seven new Mopar-modified Jeep concept vehicles that attacked the trails at Moab offered an impressive demonstration of how Jeep Performance Parts can assist serious off-roaders in enhancing their performance,” said Pietro Gorlier, President and CEO – Mopar Brand Service, Parts and Customer Care, FCA. “From beadlock wheels to lift kits, from big brake kits to axles and more, our Jeep Performance Parts line provides factory-engineered, original-equipment quality and durability to help master every trail.”

Following is a selection of products available from the extensive Jeep Performance Parts portfolio, many of which equipped the concept vehicles showcased at Moab Easter Jeep Safari:

2-Inch Lift Kit
Offering added clearance for off-road obstacles as well as the ability to accommodate larger 35-inch tires, the JPP 2-Inch Lift Kit provides an aggressive appearance and exceptional handling both on- and off-road. The lift kit is available for two- and four-door options.

JPP 2″ Lift Kit with Driveshaft for 2012-2015 Wrangler (4 Door) – Part No. 77070088AC: $1,495
JPP 2″ Lift Kit with Driveshaft for 2012-2015 Wrangler (2 Door) – Part No. 77070095AC: $1,495
JPP 2″ Lift Kit for 2007-2011 Wrangler (4 Door) – Part No. 77070089: $995
JPP 2″ Lift Kit for 2007-2011 Jeep Wrangler (2 Door) – Part No. 77070094: $995

4-Inch Lift Kit
Elevate the profile and performance of the Wrangler four-door with a Jeep Performance Parts 4-Inch Lift Kit. The kit comes with specially tuned high-quality springs, brake lines and control arms, four specially tuned remote reservoir shocks, all necessary brackets, a double cardan driveshaft and yoke, a steering damper and a high-steer conversion kit.

JPP 4″ Lift Kit for 4 Door Jeep Wrangler – Part No. 77072353: $2,250 (Available in May 2015)

Big Brake Kit
The Jeep Performance Parts Big Brake Kit includes 13-inch rotors, dual piston calipers, brake lines, heavy-duty pads for the front axle and a matching brake booster and master cylinder (must have at least 17-inch wheels). Booster and master cylinder also are available separately.

Big Brake Kit for Jeep Wrangler – Part No. P5160051: $795
Master Cylinder and Booster for Jeep Wrangler – Part No.P5160050: $245

Beadlock Wheels
Featuring the proper 12mm offset to accommodate 35-inch tires with a 2-inch lift, these black Jeep Performance Parts wheels with silver-painted forged beadlocks allows the installation of the tire in the normal bead seats, or install the outer bead in the lock seat.

Beadlock Wheel for Jeep Wrangler – Part No. 77072326AB: $325

Rock Rails
The challenges of the trail can be fierce, making added protection critical. Jeep Performance Parts Rock Rails are constructed of formed heavy-gauge steel to take on the toughest trails and provide added lower bodyside protection when off-roading.

Rock Rails for Jeep Cherokee – Part No. 82210574AG: $659
Rock Rails for Jeep Wrangler (4 Door) – Part No. 82210575AG: $775
Rock Rails for Jeep Wrangler (2 Door) – Part No. 82210574AG: $659
Rock Rails for Jeep Grand Cherokee – Part No.82213525AB: $895

Door Checks
Available for the front and rear, Authentic Jeep Accessories Door Checks provide extra restraints to help keep doors in position when open.

Door Check, Rear for Jeep Wrangler – Part No. 82214791: $140
Door Check, Front for Jeep Wrangler – Part No. 82214790: $140

Dana 60 Axles
Front and rear Dana 60 axles come equipped with electric lockers, standard one-ton truck disc brakes with dual-piston calipers, 1550 size u-joints, premium locking hubs and heavy-duty mounting brackets. The axles are engineered to work in lockstep with production steering and braking systems.

Dana 60 Front Crate Axle – Part No. P5156277AC: $7,000
Dana 60 Front Crate Axle – Part No. P5156276AC: $7,000
Dana 60 Rear Crate Axle – Part No. P5156279AB: $4,000
Dana 60 Rear Crate Axle – Part No. P5156278AB: $4,000

Flat Top Fender Flares
These fender flares accommodate aggressive 35-inch tires (or 37-inch tires with a two-inch lift kit) and attach to production mounting holes with no sheet metal trimming. Available in black but easily painted, the fender flares meet FCA US engineering standards.

Flat Top Fender Flares for Jeep Wrangler (4 Door) – Part No. 77072342: $795
Flat Top Fender Flares for Jeep Wrangler (2 Door) – Part No. 77072341AB: $795 (Available in May 2015)

For additional information on Jeep Performance Parts products such as skid plates, bumpers, winches, recovery gear and more, visit

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FIAT Introduces New Fiat 500 1957 Edition Cabrio

Just in time for the spring and summer top-down driving season, the FIAT brand today introduced the new Fiat 500 1957 Edition Cabrio.

The FIAT brand continues to celebrate the storied past of the historic Nuova 500 with the addition of a cabrio version of the popular Fiat 500 1957 Edition, which was introduced in 2014. The Fiat 500c 1957 Edition features a premium dual-layer power-operated cloth top – a contemporary solution to the famous canvas roof on the original Cinquecento – designed to deliver all-season driving pleasure with the top up or down.

“We continue to expand the FIAT lineup,” said Jason Stoicevich, Head of FIAT Brand for North America. “The Fiat 500 1957 Edition celebrates the spirit of the original 1957 Nuova 500, and with the arrival of a cabrio version, we are adding open-air fun to the iconic Italian-designed Fiat 500 1957 Edition.”

Pricing for the well-equipped limited-production model starts at $24,700 U.S. MSRP, just $1,900 more than a base Fiat 500c Lounge. The Fiat 500c 1957 Edition is available for orders now and will arrive at studios this spring.

With just the push of a button, the Fiat 500c 1957 Edition’s power-operated cloth top retracts up to the rear spoiler during speeds up to a best-in-class 60 mph (a midway point may be chosen by pressing the button anytime between). Press the roof button again, and the roof will neatly fold all the way open and tuck neatly behind the rear head restraints (up to 50 mph).

The power cloth top offers even more technology. When the liftgate is opened for trunk access, the power-operated cloth top automatically retracts back to the rear-spoiler position to avoid any obstruction.

Now available as either a hatchback or a cabrio, the 2015 Fiat 500 1957 Edition includes a sport-tuned suspension for improved handling, 16-inch forged aluminum wheels with a retro body-color design, throwback “FIAT” badging and a premium Marrone (brown) and Avorio (ivory) leather interior. The model is available in three classic exterior colors: Bianco (white), Verde Chiaro (light green) and exclusive Celeste (celestial blue).


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New 2015 Chrysler 300 and All-new 2015 Jeep® Renegade Named to ‘Ward’s 10 Best Interiors List for 2015’

After spending two months evaluating and scoring 42 vehicles based on fit-and-finish, comfort, material selection, ergonomics, information/displays, value, safety and design aesthetics, WardsAuto editors named the new 2015 Chrysler 300 and the all-new 2015 Jeep® Renegade to its Ward’s 10 Best Interiors list for 2015.

“The FCA US interior design team pays meticulous attention to detail, whether it’s selecting the perfect materials and color combinations to ensuring the communication experience is intuitive and simple to use,” said Klaus Busse, Vice President of Interior Design, FCA — North America. “To have the Chrysler 300 and Jeep Renegade named to Ward’s 10 Best List signifies that we have achieved our mission to offer products that go above and beyond to meet the needs of our customers.”

2015 Chrysler 300 Interior Design
Inside the new 2015 Chrysler 300 passengers will be immersed in a sophisticated blend of hand-sculpted fluid shapes, high-quality and innovative material choices inspired by American cities, precision craftsmanship, state-of-the-art technology and thoughtful, clever features.

“In a world overpopulated with giant SUVs, the Chrysler 300C Platinum reminds us how glorious big sedans can be. The ’15 model takes the superb interior of the previous version up another notch with even more features, comfort and sumptuous materials. The quilted leather trim and patterned upholstery are similar to what we see on German luxury sedans costing three times as much. The huge touchscreen and Uconnect infotainment system is about the best at any price. Yet it also has wonderfully practical details, such as stout grab handles and a truly sturdy sunglasses holder. ‘I could live in this car,’ says one judge. Yes indeed. And live well,” said Drew Winter, Editor-in-Chief, WardsAuto World magazine.

When designing the new 2015 Chrysler 300, the team incorporated unique design elements and utilized authentic materials in an honest way to create an interior identity that is comfortable yet beautiful.

The new 2015 Chrysler 300 interior was designed using three key principles:

  • Make an emotional design impact through use of high-quality materials
  • Include state-of-the-art technology
  • Use interior space wisely

Earning the right to be named a Ward’s 10 Best Interior is the new 2015 Chrysler 300C Platinum model — the new pinnacle of the Chrysler brand lineup — offering an all-new and exclusive two-tone Indigo/Linen interior inspired by La Jolla, California’s ocean views lined by sandy expanses and unexpected coves. This sedan’s interior environment features segment-exclusive use of quilted and perforated Nappa leather on front and rear seats. Highlighting this sedan’s world-class level of craftsmanship and comfort is a segment-exclusive use of quilted Nappa leather wrapping the seats and door panels. Once limited to exotic sedans priced tens of thousands more, ultra high-end Foligno leather from Italian leather expert Poltrona Frau wraps the instrument panel and sides of the center console and is finished with French accent stitching. A two-tone Indigo/Linen leather-wrapped steering wheel is hand-stitched together and includes die-cast paddle shifters and a unique chrome accent ring to highlight the segment-exclusive 360-degree heated rim. Completing the interior environment is specially selected and hand-sanded natural pore wood stained in a matte-Mocha finish for greater beauty.

For more about the new 2015 Chrysler 300 model’s interior design, please visit:

2015 Jeep Renegade Interior Design
The all-new Jeep Renegade interior features a rugged and energetic appearance that builds upon the Jeep brand’s legendary heritage. Its precisely crafted details, innovative and high-quality color and material appointments, state-of-the-art technology, and clever storage features draw inspiration from contemporary extreme sports gear and lifestyles.

“The Jeep Renegade lives up to its name by bringing a rebellious new style to the overcrowded small SUV segment,” said Winter. “The interior checks off all our boxes in terms of being roomy, comfortable and having excellent ergonomics — even the voice-activation system works flawlessly. But, the attention given to interior details and design is truly spectacular for a vehicle in this class. Whimsical design elements, bold, contrasting colors and stunning metallic bronze trim convey a sense of fun and adventure that sets it apart. The Renegade isn’t a ’cute ute,’ it’s the Cherokee’s badass little brother.”

When designers of the 2015 Jeep Renegade began the interior design process, they started with a fresh canvas and simple design brief: create a small SUV that they themselves would aspire to own. This objective is strikingly apparent in the Renegade’s dynamic lines, hand-sculpted forms, and emotional character. The 2015 Jeep Renegade’s iconic design sets it apart in the global marketplace.

The 2015 Jeep Renegade interior was designed using four key principles:

  • Make an emotional design impact
  • Use high-quality materials with an inspired color and materials story
  • Integrate the latest state-of-the-art technologies
  • Develop clever storage and intelligent use of space

The interior of the all-new 2015 Jeep Renegade has a distinctive form language which Jeep designers have titled “Tek-Tonic.” The Tek-Tonic design theme is defined by the intersections of soft and tactile forms with rugged and functional details. Major surfaces such as the sculpted soft-touch instrument panel are intersected with bold functional elements like the passenger grab handle. Indispensable for off-road adventures, the robust handle is borrowed from its big brother, the legendary Jeep Wrangler. It cleverly integrates into the passenger air vent to create a unique sculpted element. The unique center vent “air-pod” and anodized accents draw inspiration from performance goggles and boots used in extreme sports. Unique protective clamps that surround the Uconnect touchscreens, shifter bezel, and front-door speaker bezels exude strength and precision. The clamp surrounding the touchscreens is embossed with “Since 1941,” paying homage to the Jeep brand’s legendary history.

For more information about the all-new 2015 Jeep Renegade’s interior design, please visit:

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Spring 2015 Jeep Drop Contest at Ottawa Dodge Chrysler Jeep RAM

At Ottawa Dodge we know spring is coming and we can’t wait! To celebrate the coming of “topless” Jeep weather we parked a Jeep on top of our massive pile of snow and are waiting for the tires to touch the ground.

Whoever guesses the date that the tires are on the ground and the snow is gone from under the Jeep will win a Jeep prize pack from Ottawa Dodge! Put your guesses in the comments and we will choose a winner when all 4 tires are safely on the ground. Good luck, and share with your friends! Look back for periodic updates on the progress!

Prize pack will include your choice of a Spare tire cover, Jeep Mud Flaps or Jeep Cargo Tote, as well as a Jeep brand Shirt and other Jeep goodies!

Official entries will be on the post on Ottawa Dodge’s Facebook Page.
Winner must “Like” Ottawa Dodge at the time of the contest to be notified.

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The Fast Lane Truck (TFLtruck) Names 2015 Ram 3500 Heavy Duty for Gold Hitch Award

The Fast Lane Truck (TFLtruck) has named the 2015 Ram 3500 with 6.7-liter Cummins the winner of its inaugural Gold Hitch Award in the heavy duty diesel segment.

Within heavy duty classes, the Ram 3500 took top honors for outstanding pulling power, braking, fuel economy, comfort and handling under extreme towing conditions. Award winners were announced following the 2015 Denver Auto Show press day on April 8, 2015.

“Ram Heavy Duty trucks are equipped with a long list of exclusive features that set them ahead of the competition, including a cargo view camera, air bag suspension option and of course the hard-hitting 6.7-liter Cummins turbo diesel engine with best-in-class torque,” said Bob Hegbloom, President and CEO – Ram Truck Brand. “This award from TFLtruck recognizes Ram’s overall commitment to engineering and innovation leadership, which includes a four-pillar list of best-in-class titles; fuel economy at 29 mpg, torque at 865 lb.-ft., payload at 7,390 pounds and towing at 30,000 pounds.”

To score the trucks, TFLtruck editors took to the notorious Eisenhower Pass “Ike Gauntlet” located outside Denver with a 21,600-pound trailer in tow. The grueling climb reaches elevations in excess of 11,000 feet with increasing grade near the peak. At the end of the haul, the Ram 3500 Heavy Duty excelled.

“The 2015 Ram 3500 Heavy Duty was loaded with a 21,600-pound trailer for Gross Combined Weight of nearly 31,000 pounds,” said Andre Smirnov, Technical Editor at TFLtruck. “The Ram dually came out on top based on its confident downhill performance, consistent uphill climb and leading observed fuel mileage among the competitors.”

The Ike Gauntlet drive is not the sole criteria to determine the winner in each category. The Ram 3500 also was judged on its overall performance unloaded.

Gold Hitch Award-eligible trucks include 2015 model year pickups (or trucks from previous model years that have not significantly changed for 2015). Trucks are only eligible for the award if they were tested before March 31, 2015.

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