The YouTube AdBlitz™ results were announced this morning (2/13), with FCA US taking two out of the Top 5 positions. Out of 65 total commercials voted upon in the annual poll, Dodge brand’s “Wisdom” took the #3 overall position and Jeep® brand’s “Beautiful Lands” placed #5 overall. FCA US is the only advertiser (and automaker) to finish in one of the top three positions in the YouTube AdBlitz™ poll in each of the past five years.
“Being the only advertiser and automaker to consecutively place in one of the top three positions of the YouTube AdBlitz™ in each of the last five years is a remarkable achievement for our company,” said Olivier Francois, Chief Marketing Officer – FCA Global. “The poll results are a significant benchmark in gauging the impact of our Super Bowl commercials and an incredible acknowledgment of our entire FCA creative team efforts.”
In addition to YouTube AdBlitz™ poll, FCA US took three of the Top 15 spots in the 2015 USA TODAY Ad Meter poll announced last week following the big game, and placed #1 in the automotive category. “The FIAT 500X Blue Pill” took the #3 position overall (and #1 in automobile category); Dodge brand’s “Wisdom” took the #6 position and Jeep® brand’s “Beautiful Lands” placed #15 overall.
Also this week, Automotive News reported that FCA scored all three of its Super Bowl spots onto it Top 10 Viral Video rankings this week (2/10). “The FIAT 500X Blue Pill” placed #2; Dodge brand’s “Wisdom” ranked #3; and Jeep brand’s “Beautiful Lands” placed #4 for the week.
Web traffic for the brands and their respective vehicles from Sunday, February 1 through Monday, February 2 (versus January 2015 daily average) saw the following increases:
- Site traffic on Jeep.com was up +77%; 2015 Jeep Renegade up +568%
- Site traffic for fiatusa.com was +342% and 2016 Fiat 500X up +1940%
- Dodge.com was up +21% and Dodge Challenger +34%
Previous YouTube AdBlitz™ recognition for the company’s commercials include Chrysler brand’s “America’s Import” featuring Bob Dylan (2014); the Ram brand’s “Farmer” (2013) featuring the voice of legendary radio broadcaster Paul Harvey; “Halftime in America” with Clint Eastwood (2012), and “Born of Fire (Imported From Detroit)” with Eminem (2011),
YouTube AdBlitz™ is the premier destination to watch, vote for and share every “must see” commercial from the big game. Winners of the AdBlitz™ represent the most popular commercials from the game that viewers choose to watch and vote for on YouTube.
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