Jeep Wrangler Stand Out In CBB ‘Best Retained Value’ Awards

“2015’s award winners were also highlighted by the Jeep Wrangler out in front with the best retained value of any vehicle.”

Canadian Black Book released the results of its annual “Best Retained Value” Awards this evening, in time for the kickoff of the Canadian International Autoshow in Toronto on Friday.

This year’s awards took a look at 2011 model-year vehicles, with Toyota taking home the most awards this time around. And not surprisingly, the Jeep Wrangler once again saw the strongest price retention on the roads.

The Wrangler retained almost 70 percent of its original MSRP after four years, the most impressive retention performance out of all 2011 model-year vehicles sold in Canada.

The unit was recognized once again as a first-place finisher in the compact SUV category for the fifth consecutive year.

What factors continue to push the Wrangler to above-average retention performance? Bailey said the addition of the four-door model in 2008 pushed the unit even further ahead.

“They were always really good, but now it’s expanded into a whole different world. And with the whole industry shifting toward that sport utility angle, this is kind of the ultimate choice. It is the icon of off-roading,” Bailey said. “When you put that on top of the overall trends in the market,  that is one of the reasons that the Wrangler fares so well.”

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By Sarah Rubenoff


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