Ontario Ram truck dealers partner with Heartland TV star


‘The Ontario Ram Truck dealers have announced a new partnership with Amber Marshall, star of CBC television’s beloved drama, Heartland.

In this arrangement, Amber will be featured in regional dealer promotional materials for Ram Truck in print, on the radio, web and social media. Additionally, she will attend select Ram Truck events, such as Can-Am Equine Expo in Markham, Ontario (April 3-5, 2015), where she will host autograph sessions for her fans at the Ram Truck display.

Recently, Amber represented Ram Truck at the Whitewater Ram Rodeo in the Ottawa Valley. There, more than a 1,000 fans were able to meet with her for a photo and a signed souvenir from the Canadian celebrity.

For eight years, Amber Marshall has starred as horse-whisperer Amy Fleming, the central character on CBC’s Heartland. The highly-rated show is syndicated in more than 110 countries. In 2013, Amber was voted ‘Canada’s Favourite Screen Star,’ at the Canadian Screen Awards.

Amber currently drives a Ram truck and has been a proud Ram owner and ambassador for several years. Even her television character, Amy, drives a Ram truck on Heartland.

“I work hard and I play hard. I’ve been driving Ram Trucks for years and have always trusted them to haul my horses and livestock and to keep me and my animals safe. I’m very excited about this new partnership with the Ontario Ram Truck dealers. It’s a perfect fit with my life and style,” said Amber Marshall.

“We are delighted to have Amber Marshall on board in our efforts to promote Ram trucks in Ontario,” said Sean Gibson, President of the Chrysler Canada Ontario Dealers Advertising Association. “It’s not every day you find someone like her, who naturally represents the core, hardworking essence of the brand. Amber is not only a successful actress who plays the role of a wholesome, horse-loving country girl on television, but in real life, she is an accomplished horseperson since childhood, who knows hard work, not only from long hours of production on-set, but also from tending to the chores on her own farm.”’

Original article by Huw Evans

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