Ram Trucks and Miranda Lambert Kick Off Brand Partnership

November 5, 2014 , Auburn Hills, Mich. – Grammy® winner and dog ‘mother’ to seven rescue dogs, Miranda Lambert and Ram Trucks have announced a partnership that kicks off this week with Lambert auctioning off a customized Ram Laramie Longhorn to benefit Lambert’s MuttNation Foundation.

The auction is just the beginning of a relationship between Lambert and Ram that will continue to evolve in 2015.

“Miranda Lambert and Ram Truck are a perfect fit,” said Robert Hegbloom, President and CEO of the Ram Truck brand. “She values hard work, courage and lives her life to the fullest – the same characteristics that our brand celebrates in our owners.”

As part of the partnership, Ram has given Lambert a customized Ram 1500 Laramie Longhorn which she is auctioning off to benefit her MuttNation Foundation, a donation-supported 501(c)(3) foundation whose purpose is to better the lives for shelter animals.  The auction begins November 5 and runs through November 15.  In addition to the Ram 1500 Laramie Longhorn, fans can also bid on other special items including signed copies of Lambert’s “Platinum” CD, signed guitars and tickets to one of Miranda Lambert’s concerts in 2015, including a pre-show cocktail with her.  For more information, visit the auction at www.ebay.com/rammuttnation.

One of the top artists in country music today, Lambert is a truck woman through and through. She’s been in trucks her whole life, from the farm she was born on in Texas, to her current ranch in Tishomingo, Okla.

“I have lived my entire life surrounded by trucks even to this day.  I have also written songs that mention trucks, so I am so happy to be partnering with Ram. And I’m thankful for their generosity in allowing me to auction off a Ram Laramie Longhorn for MuttNation Foundation. It’s a cause so close to my heart! I’m looking forward to more exciting news with Ram Trucks in 2015,” said Lambert.

Ram Trucks is the fastest growing truck brand in America recording 54 consecutive months of year-over-year sales gains as of October 2014.

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