September 9, 2014 , Windsor, Ontario – The Ram Truck team not only strives to build the best trucks in the industry, but also the pickups with the best value for their hard-working customers. That is a fact reinforced today with the 2014 Ram 2500 Heavy Duty pickup winning a Vincentric Best Value in Canada award.
Vincentric is a highly-regarded company with 10 years of experience in the business of automotive industry data analysis. This is the third year of its Best Value in Canada awards. To pick its ‘Best Value in Class,’ Vincentric fastidiously scrutinizes objective data on vehicles in each segment of the market, factoring in everything from the cost of insurance and repair, to fuel consumption, maintenance and depreciation.
“Once Vincentric crunched the numbers for the full-size ¾-ton heavy duty pickup truck segment, the 2014 Ram 2500 Heavy Duty was the pickup that scored furthest below the expected ownership costs,” said Reid Bigland, President and CEO, Chrysler Canada. “We are excited to share those results because we recognize that a low cost of ownership is as important to our demanding Ram customers as our reputation for having the longest-lasting full line of pickup trucks in Canada.”
David Wurster, President of Vincentric, said: “The Ram 2500 earned the Vincentric Best Value in Canada award by delivering best-in-class performance when we measured total cost of ownership and compared it to expected results for the 2500 and its competitors. Contributing to its success was its class-leading insurance costs, maintenance costs, and retained value percentage over five years.”