June 30, 2014 , Auburn Hills, Mich. – Five Chrysler Group LLC products landed atop their segments in Strategic Vision’s annual Total Quality IndexTM that measures new vehicle owners’ overall experience and emotional connection with their vehicles.
“This is the second consecutive year for Dodge Dart and Durango to be recognized for Total Quality, and it’s great news to add Dodge Charger, Jeep® Wrangler Unlimited and Ram 2500/3500 to the list of honorees,” said Doug Betts, Senior Vice President – Quality, Chrysler Group. “Our quality efforts focus on maximizing the things that excite consumers about new vehicles while also minimizing any dislikes or inconveniences. These holistic Total Quality awards help reinforce Chrysler Group’s ongoing product improvements.”
Dodge Dart shared the lead for Total Quality in the Small Car segment, while Dodge Charger and Dodge Durango ranked highest in the Full-Size Car and Mid-Size SUV segments respectively. The Jeep Wrangler Unlimited earned the top spot in the Entry SUV segment and Ram 2500/3500 shared the highest score in the Heavy-Duty Truck category.
According to San Diego-based Strategic Vision, the Total Quality Index score is a holistic measure that encompasses positive and negative product experiences including reliability, actual problems, driving excitement and other measures that collectively are energized by the emotional response associated with the aggregate of all those experiences – hence Total Quality.