September 1, 2013 , Auburn Hills, Mich. – The Dodge brand is tearing into its centennial year with a keen eye focused on the future and a desire to create vehicles customers can’t wait to drive and are proud to park in their driveways to show their friends and neighbors.
With 100 years of history to build on, as well as the innovative spirit of the brothers who created the brand, Dodge is taking the best of its innumerable successes over the years – the technological advancements of the ‘30s and ‘40s, design evolution of the ‘50s, the racing heritage of the ‘60s, the horsepower of the ‘70s, the efficiency of the ‘80s and unbelievable styling of the ‘90s – as it paves the road to its future.
Passion, attitude, athletic style, performance, technology and value aren’t just words, they’re values the Dodge team uses to develop vehicles that stand out from the sea of sameness on today’s roads and build loyalty to the brand.
“In today’s marketplace, your product must be multi-faceted; quality, performance and technology are the price of entry to get on a buyer’s shopping list. It’s their perception of the brand that will move your product from their shopping list to their driveway. Brand is everything,” said Tim Kuniskis, President and CEO, Dodge Brand. “At Dodge, we want to bring back America’s passion for driving. If you just look at a Charger, a Challenger, a Dart, Durango or any of our Blacktop packages, all of these cars give customers a perception of what the Dodge brand is about; the style, the attitude and the personality of the brand that you don’t get from other cars on the road.”
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2014 models give owners the best balance of power, fuel efficiency, style, safety, technology and value. They offer best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few.
This fall, customers will be able to drive the new 2014 Dodge Durango off dealer lots, as well as the 2014 Dodge Dart, Avenger, Challenger, Charger, Journey and a 30th Anniversary Grand Caravan. This 2014 Dodge lineup includes five Insurance Institute for Highway Safety (IIHS) Top Safety picks and one Top Safety Pick +, five vehicles with best-in-class power, seven vehicles that deliver 25 miles per gallon (mpg) or higher, three vehicles that deliver 31 mpg or higher and three vehicles that offer seating for seven.
Hold on to your seat, Dodge brand’s effort in Global RallyCross takes flight
With a customer demographic 10 years younger than the competition, Dodge is engaging its owners and potential customers where they live and breathe.
For the second year in a row, the Dodge brand’s marketing efforts are taking passion for performance sky high, with the Dodge Dart rally car piloted by four-time Rally America Champion and 17-time X Games Gold Medalist Travis Pastrana, competing in the 2013 Global RallyCross Championship (GRC) Series, and new this year, Bryce Menzies also is on board, driving a second Dart in the GRC series.
Pastrana is a four-time Rally America champion and owner of multiple supercross and motorcross championships. He also owns Nitro Circus, an empire that includes a television show, live tours and a 3D feature film project. Pastrana is one of the most searched athletes in the world (6 million Google searches in 2010) and he has nearly 4.5 million Facebook followers.
In addition to Global RallyCross Championship, Dodge is engaging fans through the innovative Dodge Dart Registry crowd-funding venture, which lets friends and loved ones chip in to fund pieces of an all-new Dart. The brand also is partnering with SyFy and Trion Worlds for “Defiance,” the first-ever convergence of television programming and online gaming, which allows customers to get engaged each week.
The brand’s passionate fan base is huge and growing. Dodge has more than 2.8 million Facebook followers; the Challenger alone has more than 800,000 fans, which is more than many entire brands.